• Welcome to Elevate - now part of Standard Life

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    About Standard Life

    Standard Life is an award winning savings and investment firm in the UK and globally. We're committed to providing you with savings, investment and insurance products. With around 4.5 million customers trusting us to manage £328 billion of their assets every day, we've been helping people prepare for their future since 1825 (data as of 30 June 2016).

    Bringing together Elevate and Standard Life Wrap creates one of the UK's largest and fastest growing adviser platform businesses with combined assets under administration of over £40 billion, a total of 360,000 customers and combined net asset inflows of £5.1 billion in the last 12 months (to 30 September 2016).

    Elevate and Standard Life Wrap both have high levels of external recognition. The UK Platform Awards 'Platform of the Year' was won by Elevate in 2013 and by Standard Life Wrap in 2014 and 2015. In addition, the adviser community voted Standard Life Wrap the Best Large Platform Provider and Elevate the Best Smaller Platform Provider in 2014, 2015 and 2016*.

    *Standard Life Wrap won Best platform provider (AUM over £12.5 billion) in 2014 and 2015 and Best platform provider (AUM over £15 billion) in 2016
    Elevate won Best platform provider (AUM up to £12.5 billion) in 2014 and 2015 and Best platform provider (AUM up to £15 billion) in 2016.

  • Read the Q&As relating to the sale of Elevate
  • What Elevate means for you

    More freedom and convenience

    You can keep everything in one place by bringing existing investments onto Elevate. And your adviser can move money around and make new investments as your needs change.

    More time to grow

    Your money’s in the market for longer, so has more time to grow. That’s thanks to ‘pre-funding’ – which means we’ll invest your money for you even before it’s cleared.

    Simple pricing and lower charges

    Our simple pricing means you’ll always understand exactly what you're paying, and the more you invest, the lower the charges we can offer you. Plus when you link your family members' investments together, you can all get the lower charges that are available to larger investments. See our charges guide for details.

    Paperless accounts

    We've developed a paperless option which offers you the freedom to review your finances online, without the hassle of filing paperwork. You can view, print and save your documents online whenever and wherever you like.

  • Step 1: Choose your products

    You'll invest through 'product wrappers'. The product wrapper you choose depends on what you want to achieve, the tax implications and the latest Government rules. Your adviser will help you to decide which is right for you:

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    Elevate Stocks and shares ISA

    Use your stocks and shares ISA allowance for tax advantages. Set up a new ISA or combine any existing one - so everything's easier to manage in one place.

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    Elevate Pension Investment Account

    You can combine pension investments from different places. When you’re ready to retire, you choose how to access your money.

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    Elevate General Investment Account

    Invest whatever you like, with no upper limits. And set money aside to cover things like charges, so they don’t come out of your tax allowance.

  • Step 2: Decide what to invest in

    Once you've chosen your product wrappers, you and your adviser can decide what to invest your money in. There's a huge range of investments to choose from, depending on what you're trying to achieve and the risks you're comfortable with. For instance, investment funds, stocks and shares or bonds and gilts - all with different levels of growth and risk potential. Your adviser will help you think about what's best for you.


    View our fund range

  • Defaqto 2016

    5 Star rated by Defaqto

    The Elevate platform has achieved a 5 Star Rating in 2016 which reflects one of the highest quality offerings in the market with a comprehensive level of features and benefits.

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    Awarded Gold Rating for Service

    Defaqto is an independent researcher of financial products, focused on providing intelligence to support better decision-making.

  • Questions people ask us

    A platform is a bit like online banking. Your adviser can choose product wrappers and investments for you, and make transactions online, on your behalf. A platform is sometimes called a ‘wrap platform’ or ‘investment platform’.

    Elevate is our online investment platform. It has been designed to help you and your adviser manage your investments securely and quickly in one place, making the investments process as straightforward as possible.

    A product wrapper is another name for the products you can take through the Elevate platform – for instance, an ISA or a pension. These each have different tax implications. Your money is ‘wrapped up’ in a certain product and invested. 

    An investment is something that is purchased with the hope that it will generate income or increase in value. Elevate gives you access to a wide range of investments, such as funds and stocks and shares, through our product wrappers. Your adviser can help you identify investments that are right for you, based on your current financial circumstances and your aims.
    Investment funds operate according to a particular strategy or objective adopted by one or more ‘fund managers’. Fund managers use their investors’ money to buy particular assets or combination of assets with the aim of meeting the investment fund’s defined objective. Individual investors can purchase ‘units’ of investment funds directly from a fund manager or through products like a pension or ISA. Elevate offers access to investment funds through most of our products.
  • If you don't already have an adviser, we can help you find one that's local to you
  • Please bear in mind

    As with any kind of investment, the value of your investments through Elevate could go down as well as up. That means you could get back less than you invest. Tax and legislation are likely to change in the future, and the information above is based on our interpretation of current law and HMRC rules. The value of any tax benefits will depend on your circumstances. Whilst we strive to achieve further accolades, there is no guarantee to win similar awards in the future.

    Please remember that past performance is not a guide to future performance.